{"title":"OG Welcome Collection | Water Activated Liners – Noma","description":"\u003cp data-start=\"1025\" data-end=\"1096\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1096\"\u003eWelcome to the OG Welcome Collection — where Noma Cosmetics begins.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1098\" data-end=\"1412\"\u003eThis collection brings together our original, must-have water-activated liners designed for bold expression and effortless creativity. Each product in the OG Welcome Collection is highly pigmented, easy to activate with water, and smooth to apply, giving you full control over every line, detail, and graphic look.\u003c\/p\u003e\n\u003cp data-start=\"1414\" data-end=\"1688\"\u003eWhether you’re experimenting with vibrant color, perfecting sharp eyeliner, or creating statement makeup looks, this collection was built to support creativity at every level. Our liners are \u003cstrong data-start=\"1605\" data-end=\"1636\"\u003e100% vegan and cruelty-free\u003c\/strong\u003e, making them as intentional as they are expressive.\u003c\/p\u003e\n\u003cp data-start=\"1690\" data-end=\"1893\"\u003eFrom everyday artistry to standout moments, the OG Welcome Collection is your starting point for discovering what Noma is all about — freedom, confidence, and unapologetic self-expression through makeup.\u003c\/p\u003e\n\u003cp data-start=\"1895\" data-end=\"1970\"\u003eExplore the collection, mix colors, layer looks, and create without limits.\u003c\/p\u003e","products":[{"product_id":"bright-side-water-activated-liner","title":"Bright Side Water Activated Liner | Vegan Eyeliner – Noma","description":"\u003cp data-start=\"997\" data-end=\"1054\"\u003eBring brightness to your creativity with \u003cstrong data-start=\"1038\" data-end=\"1053\"\u003eBright Side\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1056\" data-end=\"1343\"\u003eThe \u003cstrong data-start=\"1060\" data-end=\"1097\"\u003eBright Side Water Activated Liner\u003c\/strong\u003e is designed for bold expression and effortless control. With vibrant yellow pigment and easy water activation, this liner glides smoothly across the skin, allowing you to create clean lines, graphic designs, and standout details with confidence.\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1619\"\u003eIts high-pigment, buildable formula lets you layer, refine, and reshape your look without cracking or fading. Whether you’re adding subtle highlights or creating eye-catching statement designs, Bright Side adapts to your technique and delivers consistent results every time.\u003c\/p\u003e\n\u003cp data-start=\"1621\" data-end=\"1834\"\u003eLike all Noma liners, Bright Side is \u003cstrong data-start=\"1658\" data-end=\"1689\"\u003e100% vegan and cruelty-free\u003c\/strong\u003e, making it a conscious choice for creative makeup lovers. Pair it with our precision brushes to unlock sharp detail and unlimited possibilities.\u003c\/p\u003e","brand":"NOMA Cosmetics","offers":[{"title":"Default Title","offer_id":53033491956039,"sku":"WAL-YL-01","price":6.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/1241\/1975\/files\/1633350_1x1_web.jpg?v=1766511332"},{"product_id":"tangerine-rush-water-activated-liner","title":"Tangerine Rush Water Activated Liner | Vegan Eyeliner – Noma","description":"\u003cp data-start=\"1002\" data-end=\"1074\"\u003eBold color brings energy — and \u003cstrong data-start=\"1033\" data-end=\"1051\"\u003eTangerine Rush\u003c\/strong\u003e delivers exactly that.\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1371\"\u003eThe \u003cstrong data-start=\"1080\" data-end=\"1120\"\u003eTangerine Rush Water Activated Liner\u003c\/strong\u003e is made for expressive looks that demand attention. With rich orange pigment and easy water activation, this liner gives you full creative control — whether you’re drawing clean lines, experimenting with graphic designs, or layering color for impact.\u003c\/p\u003e\n\u003cp data-start=\"1373\" data-end=\"1634\"\u003eIts smooth, buildable formula glides effortlessly across the skin, allowing you to refine, reshape, and intensify your look without cracking or flaking. From subtle accents to standout statements, Tangerine Rush adapts to your technique with precision and ease.\u003c\/p\u003e\n\u003cp data-start=\"1636\" data-end=\"1853\"\u003eLike all Noma liners, Tangerine Rush is \u003cstrong data-start=\"1676\" data-end=\"1707\"\u003e100% vegan and cruelty-free\u003c\/strong\u003e, making it a conscious choice for bold, creative makeup lovers. Pair it with our precision brushes to unlock sharp detail and limitless artistry.\u003c\/p\u003e","brand":"NOMA Cosmetics","offers":[{"title":"Default Title","offer_id":51670503162183,"sku":null,"price":6.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/1241\/1975\/files\/1145908_1x1_web.jpg?v=1766511366"},{"product_id":"pink-power-water-activated-liner","title":"Pink Power Water Activated Liner | Vegan Eyeliner – Noma","description":"\u003cp data-start=\"988\" data-end=\"1050\"\u003eColor is confidence — and \u003cstrong data-start=\"1014\" data-end=\"1028\"\u003ePink Power\u003c\/strong\u003e is made to stand out.\u003c\/p\u003e\n\u003cp data-start=\"1052\" data-end=\"1354\"\u003eThe \u003cstrong data-start=\"1056\" data-end=\"1092\"\u003ePink Power Water Activated Liner\u003c\/strong\u003e delivers bold pink pigment with smooth, buildable control. 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